Vertical Playbook · Restaurants · Powered by Aldelo

Selling POS to Restaurants

Quick-reference guide for selling Aldelo Express. Talking points, hardware bundles, pain points by restaurant type, and objection handling — built for full-service, quick-service, pizza, cafés, bars, and food trucks.

💬 Talking Points 🍽️ Verticals 📦 Bundles 🛡️ Objections 🎯 Qualify
Key Selling Points

What to Lead With in Every Conversation

These are your strongest angles for restaurant owners. Speed of service, fewer kitchen mistakes, and never missing a phone order are the hooks.

🤖

AI Answers the Phone

Say This

"How many phone orders do you miss on a Friday night because everyone's slammed? Aldelo's Voice Order AI picks up every call, 24/7, takes the order, and sends it straight to the POS. Your staff stays focused on the guests in front of them."

  • Voice Order AI answers calls 24/7, even multiple at once
  • Orders flow directly into the POS and kitchen
  • AI voice reservations too
  • Frees up staff during rush
  • Data on what callers ask for and order
📱

Tableside Ordering & Payment

Say This

"Your servers are walking back and forth to a terminal all night. With the handheld, they take the order at the table, it hits the kitchen instantly, and the guest pays right there. Faster table turns, and the card never leaves the customer's sight."

  • ePay Terminal P5L — POS and payments in one handheld
  • Tap, tip, swipe, and mobile wallet
  • Orders fire to kitchen from the table
  • Pay at the table — faster turns, fewer chargebacks
  • Works for curbside, drive-thru, and patio
👨‍🍳

Kitchen Display & Hold and Fire

Say This

"Lost tickets and wrong orders cost you food and comps. The kitchen display routes every item to the right station, tracks prep time, and color-codes what's late. And hold and fire means apps and entrées come out when they should."

  • KDS modes: Line Cook, Expediter, Traditional, Consolidated
  • Auto-routes items to the right station
  • Prep timers and color-coded order status
  • Hold and fire + meal coursing for full service
  • Up to 20 KDS screens and 20 kitchen printers
⚡

Fast Payments That Work Offline

Say This

"What happens when your internet drops on a Saturday night? With most systems, you stop taking cards. Aldelo has an offline mode that keeps taking payments and syncs when the connection comes back."

  • Transactions in about 3 seconds
  • Offline Mode stores encrypted transactions until back online
  • PCI Level 1 and PCI SSF certified
  • Built for high-volume peak hours
  • POS-integrated or stand-alone
💳

Cash Discount & Tip Automation

Say This

"Restaurants run on thin margins, and card fees eat into every check. The cash discount program can take a big bite out of those fees. And Tip Adjust AI handles tip adjustments so closing out doesn't take all night."

  • Built-in cash discount program
  • Tip Adjust AI speeds up end-of-night closeout
  • AI-assisted ticket closeouts
  • Split and combine checks
  • Customizable receipts, email and SMS receipts
🎁

Loyalty, Gift Cards & Online Ordering

Say This

"Every guest who comes back is cheaper than finding a new one. Aldelo has loyalty, gift cards, and online ordering built in, so you can run it all from one system instead of paying for three separate apps."

  • Points, tiers, and rewards loyalty programs
  • Physical and virtual gift cards, multi-store
  • Branded online ordering
  • Delivery module with caller ID integration
  • Self-order kiosk and customer display available
📊

Cloud Reporting & Labor Management

Say This

"You can't be in the restaurant every hour. Aldelo is cloud-based, so you can check sales, labor, and inventory from your phone. Scheduling and time cards are built in, and Face ID login stops buddy punching."

  • Real-time sync, remote access, automatic backups
  • Labor scheduling and time cards
  • Face ID AI login for staff
  • Inventory countdown — 86 items automatically
  • Menu Builder AI for fast menu setup
Know Your Prospect

Pain Points & Solutions by Restaurant Type

Eight restaurant types, each with different problems. Here's what to listen for and how to position Aldelo.

🍷

Full-Service & Table Service

Pain Points
  • Servers walking back and forth to the terminal
  • Courses coming out at the wrong time
  • Splitting checks slows table turns
Lead With
  • ePay Terminal P5L for tableside order and pay
  • Hold and fire + meal coursing
  • Split and combine tickets
  • Transfer open tickets between servers
🥂

Fine Dining

Pain Points
  • Reservations and waitlist in a separate app
  • Pacing multi-course meals
  • Guests expect a polished payment experience
Lead With
  • Built-in reservations and waitlist
  • Meal coursing and hold and fire
  • Customer history tracking
  • Pay at the table — card stays with guest
🍔

Casual Dining

Pain Points
  • Mix of dine-in, takeout, and online orders
  • Phone rings nonstop during rush
  • Hard to bring guests back
Lead With
  • In-store and online orders in one system
  • Voice Order AI answers the phone
  • Loyalty and rewards built in
  • Self-order and self-pay options
🌯

Quick-Service & Fast Casual

Pain Points
  • Long lines at peak times
  • Order accuracy in the kitchen
  • High staff turnover
Lead With
  • Fast checkout — payments in about 3 seconds
  • KDS routes items to each station
  • Self-service kiosk to cut lines
  • Face ID login and simple training
🍕

Pizza

Pain Points
  • Half-and-half and complex toppings are a mess
  • Heavy phone and delivery volume
  • Delivery drivers need addresses fast
Lead With
  • Simple and complex pizza ordering
  • Caller ID integration pulls up customer
  • Integrated delivery module and maps
  • Voice Order AI for phone orders
☕

Cafés & Bistros

Pain Points
  • Menu changes from breakfast to lunch
  • Quick lines with repeat regulars
  • Small staff wearing many hats
Lead With
  • Scheduled menu changes
  • Quick pick order screens
  • Coupons, loyalty, and gift cards
  • Customer display for order accuracy
🍺

Bars & Pubs

Pain Points
  • Open tabs get lost or walked
  • Drink orders from the floor are slow
  • Closing out tips takes forever
Lead With
  • Tab management and transfer tickets
  • Handheld ordering from the floor
  • Tip Adjust AI for fast closeout
  • Cash discount on high-volume drink sales
🚚

Food Trucks & Delis

Pain Points
  • Spotty internet at events
  • Need a small footprint
  • Line moves slow during lunch rush
Lead With
  • Offline Mode keeps taking cards
  • ePay Terminal P5L — POS and payment in your pocket
  • Quick pick screens for fast orders
  • Online ordering for pickup
💡

Pro Tip: All Restaurants

Universal Angles
  • Voice Order AI — nobody else is leading with this
  • Offline Mode — ask what happens when the internet drops
  • KDS — fewer remakes and comps
  • Cash discount — margins are thin everywhere
  • 24/7 live support — restaurants run nights and weekends
  • Cloud reporting — owners check from anywhere
Hardware Bundles

Walk Them Through the Options

Three ways to run Aldelo Express. Most restaurants start with a counter station and add handhelds for servers and a KDS for the kitchen.

Custom America 15.6-inch Android POS terminal — front Custom America 15.6-inch Android POS terminal — angled Custom America Android POS terminal — back and stand Star 80mm thermal receipt printer
Android POS

Aldelo on a Full Android POS Station

Aldelo Express running on a 15.6" Custom America Android terminal, with a Star thermal printer and cash drawer. The full front-of-house counter station.

Included Hardware
  • Custom America 15.6" Android POS Terminal
  • Star 80mm Thermal Receipt Printer
  • Cash Drawer
  • Aldelo Express POS Software
Key Selling Points
  • Big 15.6" projected-capacitive touchscreen
  • Ports for cash drawer, kitchen printers, and scanners
  • Star printer auto-cuts receipts at 9.8 ips
  • Customer-facing display available as an option
  • Full Aldelo Express features including AI tools
Specs
Terminal15.6" (16:9) projected capacitive · Android · ARM 1.80GHz · 4GB RAM · 8GB eMMC flash · RS-232, cash drawer, Ethernet, RJ-45 serial, USB · black · optional customer display
PrinterStar 80mm (3.15") direct thermal · 9.8 ips (248.9 mm/s) · auto cut · Wi-Fi and Bluetooth · power supply included
Pitch This When

"They want a real counter station — a big screen at the register, receipts printing on their own, and a cash drawer that pops. This is the full front-of-house setup, and it's still Aldelo Express underneath."

Ideal For

Full-service restaurants, pizza shops, cafés, bars, quick-service counters, any restaurant with a fixed register

$1,100.00
+ $69.00 / month
iPad POS Station with receipt printer and cash drawer
iPad POS

iPad POS Station

Aldelo Express on iPad. The familiar Apple look and feel owners and staff already know, paired with integrated Aldelo ePay payments.

Included Hardware
  • Apple iPad with Aldelo Express App
  • iPad Case / Stand
  • Posiflex Receipt Printer
  • Volcora Cash Drawer
Key Selling Points
  • Staff already know how to use an iPad
  • Pairs with iPad Kitchen Display
  • Image-based menus look great on Retina display
  • Face ID AI login
  • Full Aldelo Express features including AI tools
Pitch This When

"They're an Apple shop, or they want the iPad look at the counter. Also a natural fit if they want the iPad Kitchen Display in the back."

Ideal For

Full-service and fine dining, cafés and bistros, trendy fast casual, owners who already use Apple

$1,000.00
+ $69.00 / month
Aldelo ePay Terminal P5L Android Mini POS
Mobile POS

Aldelo ePay Terminal P5L

The P5L EMV Android mini POS. Full Aldelo Express for table service on a 230-gram device that runs the order and the payment in one hand.

Included Hardware
  • Aldelo ePay Terminal — P5L Android Mini POS
  • 5.5" Screen, Android 11
  • Built-in Tap, Tip & Swipe Reader
  • Wireless / USB-C Charge Port
  • Full Aldelo Express Software (Table Service)
Key Selling Points
  • Order and pay at the table
  • Quad-core 2.0GHz with 4GB RAM — very fast
  • 2.4G and 5G WiFi
  • Weighs only 230 grams
  • Full Aldelo Express features including AI tools
Pitch This When

"They have servers on the floor, a patio, curbside pickup, or a drive-thru. Or they're a food truck. Easy add-on to any counter station — sell one per server."

Ideal For

Tableside service, bars, patios, curbside, drive-thru, food trucks, event catering

$359.00
+ $69.00 / month
Objection Handling

When They Push Back, Say This

The most common objections from restaurant owners.

"We already have Toast (or Square, or Clover)."
"That's fine — a lot of our restaurants came from those. Let me ask: is your system answering your phone for you? Does it keep taking cards when the internet goes down? Aldelo does both, and there's 24/7 live support when something breaks on a Friday night."
"What happens if the internet goes out?"
"Aldelo has an Offline Mode. It keeps taking card payments, stores them encrypted on the device, and processes them once you're back online. You don't stop selling."
"I don't trust AI taking my phone orders."
"Totally fair. Think of it this way — right now, when you're slammed, some calls just don't get answered, and that's lost money. The AI picks up every call, even several at once, and puts the order right into the POS. You can start with it only during rush hours and see how it does."
"My staff won't want to learn a new system."
"It runs on the iPad or Android devices they already know how to use. Big picture menus, Face ID login, and the handheld works like a phone. Most staff are comfortable after a shift or two, and support is there 24/7 if they get stuck."
"How much does it cost?"
"It depends on how many stations, handhelds, and kitchen screens you need. Let's walk through your setup — counter, floor, kitchen — and I'll build the quote. And with the cash discount program, a lot of restaurants offset a big chunk of their card fees, which helps pay for the system."
"We're under contract with our current processor."
"Let's look at when it's up and what the early termination fee is. Often the savings from the cash discount program cover that fee in a few months. If not, we can get everything lined up so you're ready to switch the day it ends."
Qualifying the Prospect

Questions to Ask Early in the Call

These help you figure out which bundle fits and how many devices they need.

1

Service Style

"Is it counter service, table service, or both?" — Counter leans Android or iPad station. Table service means handhelds for every server.

2

Stations & Servers

"How many registers do you run, and how many servers are on the floor on a busy night?" — This sets the device count. One ePay Terminal P5L per server is an easy add-on.

3

Kitchen Setup

"How do orders get to the kitchen right now — printed tickets or screens?" — If paper, pitch the KDS. Ask how many stations they have on the line.

4

Phone & Delivery

"How many phone orders do you take, and do you deliver?" — Heavy phone volume is your Voice Order AI pitch. Pizza and delivery shops get caller ID and the delivery module.

5

Monthly Card Volume

"Roughly how much do you run in card sales a month?" — Sets up the cash discount conversation and the savings number.

6

Current System & Contract

"What are you using now, and when is your contract up?" — Find the pain with their current setup and plan around any termination fee.