Vertical Playbook · Vape, Smoke & CBD

Selling POS to Vape Shops, Smoke Shops & CBD Stores

Quick-reference guide for your sales conversations. Talking points, hardware bundles, compliance features, Altria scan data reporting, and objection handling — built for the tobacco, vape, and CBD retail market.

💬 Talking Points 🏪 Verticals 📦 Bundles 🛡️ Objections 🎯 Qualify
Key Selling Points

What to Lead With in Every Conversation

These are your strongest angles for vape shop, smoke shop, and CBD store owners. Compliance is king in this vertical — lead with it.

📊

Altria Scan Data Reporting

Say This

"We integrate directly with Altria's scan data program. Your tobacco sales data gets reported automatically — which means you qualify for Altria's incentive programs and rebates. Most POS systems can't do this."

  • Automatic scan data reporting to Altria
  • Qualifies the store for Altria incentive programs and rebates
  • No manual data exports or third-party tools needed
  • Huge differentiator — ask if they're currently in the Altria program
  • This alone can pay for the POS system
🔞

Age Verification & Compliance

Say This

"One underage sale can cost you your license and thousands in fines. Our system has built-in ID scanning and age verification prompts — your cashier literally can't complete the sale without verifying age. That's protection you can't afford to skip."

  • Integrated ID scanner support — scan the license, auto-verify age
  • Manual age verification prompts on every restricted product
  • Compliance reporting for state and federal regulations
  • Excise duty tracking on tobacco and vape products
  • Protects their license — this is their livelihood
📦

Inventory Built for This Industry

Say This

"You're managing hundreds of SKUs across flavors, nicotine strengths, brands, and sizes. Our system tracks all of it — case pricing, single item pricing, and you can see what's selling and what's sitting on the shelf in real time."

  • Track products by flavor, strength, size, brand
  • Case pricing AND single item pricing
  • Global UPC support with preloaded catalog
  • Low stock alerts so they never run out of top sellers
  • Custom label printing for house blends or CBD products
💳

Dual Pricing / Cash Discount

Say This

"Smoke shops and vape stores are high-cash businesses. If you're doing $30K+ a month, we can set up dual pricing so you essentially eliminate your processing fees. Most of your customers are paying cash anyway."

  • Cash discount program for $30K+/mo revenue businesses
  • Smoke and vape shops are naturally high-cash — perfect fit
  • Huge margin saver on already tight tobacco margins
  • Fully compliant dual pricing implementation
🏷️

Custom Labeling & Product Management

Say This

"If you sell your own house blends, custom CBD products, or private label items, you can print professional labels right from the system. And every product meets regulatory labeling standards."

  • Print product labels for in-house brands and custom blends
  • Meets regulatory labeling requirements
  • Perfect for CBD stores with custom formulations
  • Barcode generation for unlabeled products
📱

Cloud Reporting & Loss Prevention

Say This

"You can check your sales from your phone anywhere. See what's selling, which cashier is on shift, and if anything looks off. Plus we integrate with CCTV cameras for loss prevention — theft is real in this industry."

  • Real-time cloud reporting from any device
  • Shift reports by employee — track cashier performance
  • CCTV camera integration for loss prevention
  • High-value inventory makes theft a real concern
  • Multi-store dashboard for owners with multiple locations
Know Your Prospect

Pain Points & Solutions by Vertical

Different store types have different headaches. Here's what to listen for and how to position RevitPay.

💨

Vape Shops

Common Pain Points
  • Hundreds of SKUs across flavors, strengths, and devices
  • Age verification is manual and inconsistent
  • No scan data reporting — missing Altria incentives
  • Changing regulations hard to keep up with
  • High theft on small, high-value items
How We Solve It
  • Track products by flavor, strength, size, brand
  • Integrated ID scanning and age prompts
  • Altria scan data reporting built in
  • Compliance and excise duty reporting
  • CCTV integration for loss prevention
  • Custom labels for house blends
🚬

Smoke Shops

Common Pain Points
  • Tight margins on tobacco — processing fees eat into profit
  • Not enrolled in Altria incentive programs
  • Mix of tobacco, accessories, CBD — hard to track
  • Case vs. single item pricing is manual
  • No reporting — guessing what to reorder
How We Solve It
  • Dual pricing / cash discount eliminates processing fees
  • Altria scan data reporting — unlocks rebates
  • Multi-category inventory with department management
  • Case & single item pricing built in
  • Real-time sales and inventory reporting
  • Age verification on every restricted sale
🌿

CBD Retail Stores

Common Pain Points
  • Payment processing is difficult — many processors decline CBD
  • Product labeling requirements vary by state
  • Custom formulations need proper tracking
  • No loyalty program to drive repeat purchases
  • Educating customers takes time — need product info at POS
How We Solve It
  • We process CBD — no dropped accounts
  • Custom label printing that meets regulatory standards
  • Product catalog with detailed descriptions and categories
  • Built-in loyalty and customer profile management
  • Customer purchase history for personalized recommendations
  • Cloud reporting on product performance
Hardware Bundles

Walk Them Through the Options

Start with what fits their space and budget. You can always upsell later as they grow.

PAX A920 Pro
Good

PAX A920 Pro

Handheld, portable, all-in-one. Great for small vape shops or as a secondary checkout during busy hours.

Included Hardware
  • PAX A920 Pro Terminal
  • Secure Payment Processing System
  • Wireless & Cloud-Connected
Key Selling Points
  • Portable — take it anywhere in the store
  • Full POS functions: hold, void, return, invoices, tabs
  • Supports dual pricing / cash discount
  • Age verification prompts built in
  • Cloud reporting from anywhere
Pitch This When

"Small single-counter vape or smoke shop, or they need a second register for busy periods. Low cost entry with full compliance features."

Ideal For

Small vape shops, single-register smoke shops, pop-up CBD events, secondary checkout station

$457.00
+ $49.00 / month
Most Common Sale
Full POS Station with Valor 100
Better

Full POS Station

The counter workhorse. Large touchscreen for fast product lookup, receipt printer, cash drawer, and card reader — built for high-SKU tobacco and vape retail.

Included Hardware
  • CCL Touchscreen Display
  • Integrated Receipt Printer / Xprinter
  • Secure Cash Drawer
  • Valor 100 Card Reader
Key Selling Points
  • Big screen — fast product lookup across hundreds of SKUs
  • Full EkiKart suite with Altria scan data reporting
  • Cash drawer — essential for high-cash tobacco businesses
  • Age verification and compliance reporting
  • Dual pricing / cash discount support
  • Inventory management with case & single pricing
Pitch This When

"They have a checkout counter and sell tobacco — Altria scan data is a huge hook here. This is the standard setup for smoke shops and vape stores that want full compliance and inventory control."

Ideal For

Smoke shops, vape retail stores, CBD shops with a counter, tobacco-focused c-stores

$1,453.08
+ $49.00 / month
Premium POS Station with PAX A35
Best

Premium POS Station

Same full station with the PAX A35 smart terminal — customer-facing display so they see the total and tap to pay. The premium experience for high-end vape lounges and multi-location operators.

Included Hardware
  • CCL Touchscreen Display
  • Integrated Receipt Printer / Xprinter
  • Secure Cash Drawer
  • PAX A35 Smart Terminal
Key Selling Points
  • Customer-facing display — transparency builds trust
  • Android-powered — faster, future-proof
  • Full EkiKart suite with Altria scan data
  • Multi-location management for chain operators
  • Advanced analytics and reporting
  • All compliance features included
Pitch This When

"They're a multi-location chain, a high-end vape lounge, or they want the premium checkout experience. The customer-facing display and multi-store management are the differentiators."

Ideal For

Multi-location smoke/vape chains, premium vape lounges, high-volume CBD retailers, franchise operators

$1,580.48
+ $49.00 / month
Objection Handling

When They Push Back, Say This

The most common objections from vape, smoke, and CBD store owners and how to handle them.

"We already have a POS / register."
"Does it do Altria scan data reporting? Because if you're selling tobacco and not reporting scan data, you're leaving rebate money on the table. That alone can pay for the system. Plus — does it handle age verification, compliance reporting, and dual pricing? Ours does all of that."
"What's Altria scan data and why do I care?"
"Altria runs an incentive program where they pay rebates to stores that report their tobacco sales data electronically. Our POS does that automatically — no extra work for you. Stores in the program earn back money just for selling what they already sell. It's free money you're missing out on."
"I'm worried about processing CBD payments."
"We get that — a lot of processors drop CBD merchants. RevitPay actually processes CBD. We won't shut down your account because of what you sell. And if you're doing $30K+ a month, our dual pricing can eliminate your fees entirely."
"How much does it cost?"
"Depends on the setup, but here's the thing — between Altria rebates and our dual pricing program, the system can pay for itself. The A920 is just $457 to get started. Let me show you what the numbers look like with your volume."
"We're a small shop, we don't need all these features."
"That's exactly who we built the A920 for — it's a handheld that does everything. Age verification, inventory, cloud reporting, dual pricing, all in one device. And if you sell any tobacco, the Altria scan data reporting alone makes it worth it."
"I'm worried about compliance and regulations."
"That's exactly why you need a system like ours. Built-in age verification, excise duty tracking, compliance reporting — your staff can't accidentally make a sale without checking ID. It protects your license and keeps you out of trouble with regulators."
Qualifying the Prospect

Questions to Ask Early in the Call

These help you figure out which bundle to pitch and which features to lead with.

1

Altria Program

"Are you currently enrolled in Altria's scan data program?" — If no, this is your strongest hook. If yes, ask what they're using to report — we do it better.

2

Monthly Revenue

"Roughly what are you doing in monthly revenue?" — If $30K+, lead with dual pricing. Combined with Altria rebates, the system pays for itself.

3

Product Mix

"What do you sell — tobacco, vape, CBD, accessories, all of the above?" — This tells you which compliance features to highlight and whether CBD processing matters.

4

Current Compliance

"How do you handle age verification right now?" — If it's manual or honor-system, that's a compliance risk. Our system eliminates that risk.

5

Inventory Complexity

"How many SKUs are you carrying? Multiple flavors and strengths?" — High-SKU stores need the full inventory suite. This pushes toward Better or Best.

6

Locations & Growth

"How many locations do you have? Planning to expand?" — Multi-location pushes toward Best bundle and multi-store management.